For this task I was responsible for the creation of video and static content for The Salvation Army Soundcast's Instagram and Facebook page. I wanted to develop a refreshed social media marketing proposal that introduced modern marketing trends.
Salvation Army Soundcast is a radio podcast composed of 6 shows. There are 3 English programs and 3 Spanish programs. In my role as the multimedia designer, it was my responsibility to create advertisements in both English and Spanish.
My weekly tasks consisted of executing paid media campaigns focused on Soundcast programs on social media platforms such as Facebook, Instagram, Snapchat, and any other relevant social media platforms.
This project required for me to leverage social media in order to enhance campaign performance, build brand awareness, and leverage brand advocates. Marketing research and development methods were utilized in this task in order to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.
