The financial services sector is made up of a variety of financial firms including banks, investment houses, lenders, finance companies, real estate brokers, and insurance companies. The financial services industry is probably the most important sector of the economy, leading the world in terms of earnings and equity market capitalization. Large conglomerates dominate this sector, but it also includes a diverse range of smaller companies.
Financial companies have burgeoning product lines, like person-to-person payments and sports-related card rewards, that have great storytelling potential.
